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Haiku Thursday: The Bull that Ate Manhattan!

by Liz

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Anticlimactic:
Title-less monster movie
becomes Cloverfield?

Want to know how to pique the public’s interest about your movie? Don’t tell them the title. Make a creepy handi-cam trailer a la The Blair Witch Project, get them sucked in, then flash the release date and move on.

That’s what’s happening with the new J.J. Abrams-produced thriller, called–for the moment–Cloverfield. Now, the marketing on this movie isn’t half bad. People in the audience for Transformers, where the trailer aired, literally yelled out, “What’s the title?” Not bad, right?

But if you’re going to do that, why have a working title that sounds like it’s about Ferdinand?

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Posted in Coming Attractions, Haiku Thursday on July 12th, 2007

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A blog about all things film: the good, the bad, and the really, really ugly. Check us out for news, reviews, haikus, and also other things that don't rhyme, like movie quotations, polls, and commentary. And we won't throw popcorn at you or kick your seat.

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